I refreshed the Humber LGBTQ+ Resource Centre’s branding and created a style guide for internal distribution. I noticed our primary channels of communication and marketing materials lacked a cohesive identity which made communications confusing. I pitched refreshing the brand to my manager who approved the project. I work-shopped ideas with other employees and compiled a style guide for internal distribution. I also implemented the guide on the Centre’s Canva account. As the Centre continues to generate new materials my branding scheme is reflected. The board that runs the Equity Hubs at Humber, including the LGBTQ+ Resource Centre, recently recognized the new cohesion of our marketing materials in a meeting with my manager.