Finding the Eastern Wolves was an eight-month project for the non-for-profit, Earthroots. I worked in a small team to help Earthroots address their marketing goals by conceptualizing, producing and releasing nine short videos for social media (Instagram) and one short documentary (YouTube).

I came up with the campaign strategy. I helped conceptualize, edit and film the short videos and documentary. I also created the opening animation in the documentary.

Earthroots wanted to build a younger audience base in Ontario to support future campaigns and show up for calls to action. They also wanted to bring attention to and raise awareness for the threats Eastern wolves in Ontario face and how the general public can help. To address these needs the team came up with a comprehensive goal:

The Results