I decided to animate my logo as a supplementary component to a showreel I was creating for a motion graphics course. I think it’s important to brand projects for effective marketing and communications. I wanted to make my branding more engaging through the addition of motion. I created motion that would work with my existing graphic and reflect my brand. I decided not to animate in After Effects and opted instead for a more organic frame-by-frame technique done in Procreate. I worked at 30fps and drew over 100 frames for this piece. I love this piece’s fluid motion. I think it’s simple yet effective in capturing my audience’s attention and creating a memorable experience.