I worked with a team to create and implement a marketing plan to reach those 18 to 24. I researched and created user personas to better understand and reach our target demographic. Our strategy focused on Instagram where I generated branded and original creative media including Reels, animations, photography, and graphics. I considered each piece of content individually and as a whole both aesthetically and strategically to curate a professional and fun Instagram page.

Our page saw an exponential increase in overall reach and followers aged 18 to 24 from 3.8% to 5.8% in 3 months.

I enjoyed taking a multimedia approach to marketing that allowed me to create with strategy and elevate the @ptbocounty Instagram page.